#WorldRefugeeDay: Hundreds of thousands of Ukrainians learn languages with Babbel
- 200,000 Ukrainians have started Babbel’s free language courses since its launch
- Courses to learn English, German and Polish are the most used in Ukraine, followed by learners learning from Poland, and most learners choose to learn English
- Classes cater to beginners as well as intermediate learners (A1 – B2) with lessons created by experts as well as language learning games
Berlin, Monday June 20, 2022: Marking 2022, Babbel announces that nearly 200k Ukrainian speakers resumed its free lessons only a few weeks since its launch in early May. The fact that this step has been taken in such a short period of time testifies to its response to a real human need. Babbel’s team designed these courses to offer Ukrainian speakers the opportunity to learn German, Polish or English for free just weeks after the start of the war, in hopes of bridging a language gap for the people affected. First offering beginner-level content to allow learners to start speaking useful words and phrases immediately, the courses are now available in full, offering levels of Beginner, Beginner 2, Pre-Intermediate and Intermediate ( levels CEFR A1 – B2), and have expanded to include more ways to learn such as its Phrase Maze and Word Trax games, all centered on Babbel’s academically proven method.
“The creation of our Ukrainian courses is a project to which our team has put all its heart. As with many products, reality sets in when actually used. In this case, it is humbling to see hundreds of thousands of Ukrainians learning a new language with our platform and doing it successfully. » says Arne Schepker, CEO of Babbel. “When we started the initiative, we did so because we believe that providing language learning is an essential service, especially for displaced people and, as this case shows, responds to a real societal need.
Babbel’s data shows that Ukrainian learners are diverse both in location and in their choice of language to learn. Over 45% of subscribers join from within Ukraine, followed by 19% of learners joining from Poland and 13% from Germany. This is consistent with patterns of displacement published in studies by the United Nations High Commissioner for Refugees (UNHCR), which show internal displacement in Ukraine and the massive influx of refugees in Poland and Germany in the months following the invasion. Across all markets, over 59% of learners choose to study English.
In addition to language lessons, Babbel offered language resources, including a phrase guide of key Ukrainian expressions for citizens of host countries. Babbel continues to host Ukrainian humanitarian organizations in the Berlin office, where a volunteer center offers support for the care and accommodation of refugees.
Babbel develops and operates an ecosystem of interconnected online language learning experiences and is driven by the goal of creating mutual understanding through language. It means creating products that help people connect and communicate across cultures. The Babbel App, Babbel Live, Babbel Podcasts and Babbel for Business products focus on using new language in the real world, in real situations, with real people. And it works: studies conducted by linguists from institutions such as Michigan State University, Yale University and the City University of New York have demonstrated the effectiveness of the methods of Babbel’s language learning.
The key is a mix of humanity and technology. Babbel offers over 60,000 lessons in 14 languages, hand-crafted by over 180 didactics experts, with user behaviors continuously analyzed to shape and adjust the learner experience. This results in constantly adapting interactive content with live lessons, games, podcasts and videos that make it easier to understand a new language, from Spanish to Indonesian.
Because Babbel is for everyone, its team is as diverse as its content. From its headquarters in Berlin and its US office in New York, 750 people of more than 65 nationalities represent the backgrounds, characteristics and perspectives that make every human being unique. Babbel has sold over 10 million subscriptions creating a real connection with users.
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